We are a dedicated App Store Optimization (ASO) and App Marketing Company based in Auckland, New Zealand. We specialize in enhancing apps’ visibility and performance in their native app stores, in order to boost rankings, and drive sales.
We provide a full end-to-end app store optimization solution, designed to drive your app to the forefront of its market. Here’s a little more detail:
We conduct extensive research around your market, competitors, and current rankings both keyword & category related.
We offer full services in design, content creation and keyword research to ensure your app page ranks well, and converts effectively.
We are experts in digital marketing, and offer a full service for paid campaigns, whether it be search, display, social or otherwise.
One of the most effective methods of app promotion is content marketing. We write, distribute and promote compelling content so your app gets noticed.
All of our work is nothing without the ability to track, monitor and report on our efforts. We set up and use tracking platforms to ensure this is possible.
We work closely with clients on optimizing their app to ensure engagement and user retention reaches its potential.
As the number of Apps available through various platforms rapidly rises, so too does the difficulty of the challenge all App developers face: generating popularity, downloads, and a positive reputation for their App. It’s getting harder and harder to stand out from the crowd, and it’s certainly no longer enough to rely on the quality and usability of your product alone. In the same way marketers effectively utilize SEO to increase the exposure of their prized websites, anyone involved in the App game must realize the importance of a holistic and structured App Store Optimization (ASO) strategy.
Before any app reaches the promotion stage, various factors need to be considered. We lay the foundations by setting up all necessary tracking & analytics tools, optimizing user experience, and forming a cohesive marketing plan.
An app page is more than meets the eye. Every detail from the title to the screenshots has an effect on conversion rates, and indeed rankings. It’s essential to optimize keyword usage, design compelling screenshots, and tweak description text.
The final and most essential piece of the puzzle is the promotional mix. We form plans within clients’ budgets to ensure we can provide an optimal paid push in order to boost rankings & sales. We also specialize in content marketing strategy.
We founded Appyie in early 2013, having developed a strong interest in App marketing and the burgeoning field of App Store Optimisation.
Developers ourselves, we understood the vast challenge of gaining prominence in both major app stores, and sought to find the best & most effective methods of climbing the app store ranks. This shared interest, along with our backgrounds in digital marketing led us to form our craft to a point at which we could offer powerful ASO services to clients both local & abroad.
Over the past year or so, we’ve worked with some of the finest start-ups in the world, providing a mixture of services designed to improve sales, boost rankings, and assist in the achievement of key business goals.