welcome to appyie.

We are a dedicated App Store Optimization (ASO) and App Marketing Company based in Auckland, New Zealand. We specialize in enhancing apps’ visibility and performance in their native app stores, in order to boost rankings, and drive sales.

Our Expertise.

We provide a full end-to-end app store optimization solution, designed to drive your app to the forefront of its market. Here’s a little more detail:

Benchmarking & Research

We conduct extensive research around your market, competitors, and current rankings both keyword & category related.

App Page Optimization

We offer full services in design, content creation and keyword research to ensure your app page ranks well, and converts effectively.

Promotion & Paid Media

We are experts in digital marketing, and offer a full service for paid campaigns, whether it be search, display, social or otherwise.

Content Marketing

One of the most effective methods of app promotion is content marketing. We write, distribute and promote compelling content so your app gets noticed.

Reporting & Analytics

All of our work is nothing without the ability to track, monitor and report on our efforts. We set up and use tracking platforms to ensure this is possible.

App Strategy

We work closely with clients on optimizing their app to ensure engagement and user retention reaches its potential.

Why App Store Optimisation?.

As the number of Apps available through various platforms rapidly rises, so too does the difficulty of the challenge all App developers face: generating popularity, downloads, and a positive reputation for their App. It’s getting harder and harder to stand out from the crowd, and it’s certainly no longer enough to rely on the quality and usability of your product alone. In the same way marketers effectively utilize SEO to increase the exposure of their prized websites, anyone involved in the App game must realize the importance of a holistic and structured App Store Optimization (ASO) strategy.

Get to know us.

  • Our Process
  • 1.

    Before any app reaches the promotion stage, various factors need to be considered. We lay the foundations by setting up all necessary tracking & analytics tools, optimizing user experience, and forming a cohesive marketing plan.


    An app page is more than meets the eye. Every detail from the title to the screenshots has an effect on conversion rates, and indeed rankings. It’s essential to optimize keyword usage, design compelling screenshots, and tweak description text.


    The final and most essential piece of the puzzle is the promotional mix. We form plans within clients’ budgets to ensure we can provide an optimal paid push in order to boost rankings & sales. We also specialize in content marketing strategy.

  • Justin Keown Founder
    Ankit Sehgal Founder
  • We founded Appyie in early 2013, having developed a strong interest in App marketing and the burgeoning field of App Store Optimisation.

    Developers ourselves, we understood the vast challenge of gaining prominence in both major app stores, and sought to find the best & most effective methods of climbing the app store ranks. This shared interest, along with our backgrounds in digital marketing led us to form our craft to a point at which we could offer powerful ASO services to clients both local & abroad.

    Over the past year or so, we’ve worked with some of the finest start-ups in the world, providing a mixture of services designed to improve sales, boost rankings, and assist in the achievement of key business goals.

Our Blog.

Our musings on all things apps and digital media.

  • 5 Of The Best Apps for Travel

    April 11, 2014Read More
  • How to Write an App Press Release – 3 Key Steps

    April 11, 2014Read More
  • [Infographic] – Students and Smartphones

    April 11, 2014Read More
See all posts

Our Friends.

We’ve been lucky enough to work with some fantastic brands on their apps. We’re proud of the work we’ve done, and the relationships we’ve built. Here are some of our favourites:


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Contact get in touch.

  • 30 Ponsonby Road
    Auckland, NZ
  • +64 21 1773183
    Give us a bell
  • production@appyie.com
    Start the conversation

Communicate say hello.


Thanks for your enquiry!

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